Flippa Fees: What It Costs to List, and What It Costs to Sell

Overview

Flippa is a marketplace for online businesses — sites with revenue, apps, newsletters, Shopify stores — and domains are one category inside that. It is a genuine auction-and-brokerage house, with the fee structure that implies.

NotRenewing sells one thing: domains the owner has decided not to renew, at one flat fee.

What Flippa Costs

Flippa:

An upfront listing fee. The entry plan is $29 as a flat fee for a 60-day term; the six-month self-service plans run from $49 up to $699, and which one you are offered depends on your asking price

A 10% success fee on top, when the sale completes

Brokered sales instead carry a single upfront payment — $399 to $1,299 and above — against a success fee that falls from 10% to 6% as the price rises, on a six-month brokerage term

Payment rails are extra: FlippaPay "from 1%", Escrow.com "from 1.2%"

Buyers can subscribe too: Flippa Premium is free, $49 a month, or $490 a year

NotRenewing:

Nothing to list. Free up to 25 active domains, paid plans above that

No success fee, no commission on the sale

The buyer pays one flat fee, which includes the processing

The structural difference is not the percentage. It is when you pay. On Flippa the listing fee is spent whether or not anyone buys, and the ten percent lands on top of that if they do. Here, a domain that does not sell has cost its seller nothing.

Feature Comparison

What Is Being Sold

Flippa: Whole businesses, most of the time. Revenue, traffic history, customers, sometimes staff. Buyers expect diligence materials and get them.

NotRenewing: The domain name, and nothing attached to it. No revenue claims, no traffic promises.

Winner: Flippa, decisively, if you are selling a business. It is not close, and we are not trying to compete for that. If you are selling a bare domain, you are paying for machinery you will not use.

Cost to a Seller Who Does Not Sell

Flippa: $29 at the very least, and up to $699 on a six-month plan, gone.

NotRenewing: Zero.

Winner: NotRenewing.

Price Discovery

Flippa: Auctions and offers. Good for an asset whose value genuinely needs a market to find — a site with revenue multiples to argue about.

NotRenewing: One flat fee, published, no negotiation. Good for an asset where haggling costs more than the asset.

Winner: Depends entirely on what you are selling.

Reach

Flippa: Large, active buyer base with real money and a subscription tier paying for early access.

NotRenewing: Smaller and narrower — people looking for expiring domains specifically.

Winner: Flippa on raw audience.

Who Should Use Each?

Choose Flippa if:

You are selling a business, a site with revenue, or an app

Your asset's value needs an auction to establish

The upfront listing fee is small next to the expected sale price

Choose NotRenewing if:

You are selling a domain and nothing else

You are not renewing it and would rather it went to someone than dropped

You do not want to pay to list something that might not sell

You are buying, and want the price on the listing to be the price

The Bottom Line

Flippa is the right venue for a business with numbers behind it, and its fees are priced for that. For a bare domain — especially one you were going to let expire — a $29-to-$699 listing fee plus 10% on the way out is a lot of friction on an asset that may be worth less than the listing fee.

List it free instead and keep the whole sale: list a domain, or see what is already here.